Why I Don't Like AVS4YOU Conversion Software

How NOT to Sell Software Online

I searched for an audio converter program online and AVS4YOU came up first on Google so I downloaded it.  Clearly these guys understand Internet marketing as they employed various standard marketing techniques on their landing page including price contrast, urgency and their download process, etc was easy a slick.  Hats off to them for that.

But then I went to use the demo version of the software after installing it and found it put a “voice logo” as they called it on the track I just converted.  Ok I thought, that’s not so bad, I only have to listen to the ad at the beginning then that’s it.  After all its free and listening to a voice ad is not unreasonable.

But then to my utter amazement I found the friggin thing was placed every few seconds!  I can understand their reasoning for doing that but I have to say, making the demo files totally unusable by stamping them every few seconds with an annoying, if beautiful voice is absolutely retarded as far as I am concerned.

I have seen far better ways of inducing users to purchase including 30 day trials that expire, limiting features or sound quality on demo versions, and annoying the user with ever more frequent reminders.

I think Cerious Software’s Thumbs Plus (a graphics program I highly recommend by the way) has the best method of all.  They give you a full version for over a month then they slowly take away features, give you a warning when you launch the software, then add more warnings the longer you go until finally the software does not work at all.

ALL of these methods are far more effective in my view than AVS4YOU's method.   Their method simply ensures that not only will I not buy their software but I will erase it right away since it is totally useless to me right now and more than that, I just wasted all that time downloading it installing it and trying it.

What's worse, now I have a really bad opinion of AVS4YOU's software and company and will certainly not try anymore of their products.  And I have a big mouth, and a Blog.

There are lots of other options on the net for converting audio files, perhaps not as slick as their's or perhaps even better but one things for sure, I will be trying them and not AVS4YOU.