This post is a response to an article on theglobeandmail.com entitled:
It is usually those who don't know what they are talking about that call things a "FAD". And time and again, history proves them wrong. This time will be no different.
I work in technology (hence the name) and I first dismissed twitter when I saw my 21 yr old sister sending inane messages like "drank too much coffee" or I'm bored.
But upon deeper review of the site I started to understand the interesting complexities of it and it's intrinsic value in business.
Twitter certainly has it's share of mind numbing drivel, just like every other medium, including Facebook and TV. I don't watch so called Reality TV and I dont follow my sister on Twitter.
I do, however follow Richard Branson, Tech Crunch, Jack Welch, Eben Pagan and Tony Robbins, to name a few.
As experts in their respective fields, they offer valuable, insightful content which would be hard pressed to find myself. They help me find the good stuff in the sea of information that is the Internet. Discerning humans beat even the most complex search algorithm every time.
As someone marketing online services, Twitter is an ideal way of amassing a significant, targeted audience of "followers" that one can present one's message and wares to. It's real time approach has many advantages, not the least of which is instantly informing those you know are interested of with timely messages and updates. It is a unique tool in ones marketing toolbox.
There are many who have neither the time nor the inclination to use Twitter but if you are self employed, sell products or services or work in technology, do not dismiss Twitter so quickly, it is a valuable tool.
And I must admit, building targeted followers you know are interested in your message on Twitter is strangely compelling.
Oh, and just in case you want to, you can follow me on Twitter at:
Renshi Ricketts, Executive Budo
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